Forget Selling 12 Principles of Influence and Persuasion in Sales, Leadership and Life


Discover why traditional selling is no longer effective. Persuasion is not selling but buying a piece of the customer’s mind. These 12 principles provide a caffeine fix to your success blueprint. This “how-to” handbook will change the way you think and the way others respond. Put power, potency and charisma into your communications.

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